We share our findings from 100's of A/B split tests to dis-pell the myths surrounding how adding video to your email significantly improves the key performance metrics.
How to add the video to Mailchimp emails using the video block that adds a thumbnail from your video, with a click through to your hosted video, to your template.
How to add the Video Block to Klaviyo emails and feature a thumbnail from your video with a click through to your hosted video.
Gmail is the most popular email platform, with over 1.8 billion users worldwide, representing 27.21% of all email accounts.For video email to be truly mainstream Gmail needs to be supporting video in email, currently this is not the case.
Apply these best practice to optimize your video email campaign for maximum performance improvement.
