How long should the video be that I add to my email? This is one of the top 3 questions we are asked when marketers are planning their video email campaigns. Here's what we tested and what we concluded
We audited a clients video email contract and identified a saving of $155,500, we share all the details of the contract and how we re-shaped the deal.
Not all email clients support the playing of video within the body of the email, here we consider which email clients are supportive of video email and which are not.
We share our findings from 100's of A/B split tests to dis-pell the myths surrounding how adding video to your email significantly improves the key performance metrics.
How to add the video to Mailchimp emails using the video block that adds a thumbnail from your video, with a click through to your hosted video, to your template.
How to add the Video Block to Klaviyo emails and feature a thumbnail from your video with a click through to your hosted video.
Gmail is the most popular email platform, with over 1.8 billion users worldwide, representing 27.21% of all email accounts.For video email to be truly mainstream Gmail needs to be supporting video in email, currently this is not the case.
Apply these best practice to optimize your video email campaign for maximum performance improvement.
Discover what we have learnt about the performance of video email from over 30 A/B split tests where video email was tested versus a still image.
The majority of Email Service Providers (ESP's) support the adding of video to email, and all follow a very similar approach to enabling this with a simple copy and paste of the transcoded video HTML into a HTML block within the email template.
