How long should the video be that I add to my email? This is one of the top 3 questions we are asked when marketers are planning their video email campaigns. Here's what we tested and what we concluded
We audited a clients video email contract and identified a saving of $155,500, we share all the details of the contract and how we re-shaped the deal.
Not all email clients support the playing of video within the body of the email, here we consider which email clients are supportive of video email and which are not.
We share our findings from 100's of A/B split tests to dis-pell the myths surrounding how adding video to your email significantly improves the key performance metrics.
Apply these best practice to optimize your video email campaign for maximum performance improvement.
Discover what we have learnt about the performance of video email from over 30 A/B split tests where video email was tested versus a still image.
Adding video to your email campaigns is going to add additional cost to your sends so it's paramount that you know that this additional spend is delivering incremental return. In this post we focus on mapping out an A/B split testing framework which is designed
As email evolves toward video email different approaches have emerged to tackling the challenge of adding multi-media content to emails, here we review the approaches current being used.
