How to use the video block to add a video Klaviyo
In August of 2024, Klaviyo announced the addition of a Video Block to their email builder.
This feature addition mirrors the approach which many of the other popular ESP’s have adopted over the last couple of years. When announcing this new feature Klaviyo confirmed its stance on embedding certain features, including video, within emails, we have include their statement below.
Klaviyo is committed to setting our customers up for success. Because our testing shows that these features do not reliably render across all major email clients, we don’t support embedded surveys, forms, videos, or widgets inside of Klaviyo emails.
The position which Klaviyo is adopting here, regarding embedding features, such as video into emails, follows the same path as all the popular ESP’s.
With over 500 million emails sent last year, which included an embedded video, email marketers are gradually moving to embrace video email. This adoption seems to be in direct response to the data that clearly indicates that the consumers overwhelming preference when consuming content is to consume it as video.
In this post we walk you through a step-by-step guide on how to add a Video Block to your Klaviyo email. As a bonus we have also included a short, step-by-step guide, on how to embed a video into a Klaviyo email, that plays within the email.
- Create a new campaign in Klaviyo
- Select the YouTube video to be embedded in the email
- Add the YouTube video to our email
- Preview the video block on desktop and mobile
- What the future holds for video in email
1. Create a new campaign in Klaviyo.
We select a basic template and then drag a Video Block into position within the template where we wish our YouTube video to be featured.
2. Select the YouTube video to be embedded in the email
We open YouTube in our browser and locate the YouTube video we wish to feature. We copy the URL for this video from the address bar.
We paste the URL into the Video URL field, Klaviyo now adds the thumbnail image from the YouTube video to the email.
3. Add the YouTube video to our email
We can now see the YouTube thumbnail image in position within the email.
We select the option to Show the Play Button on our thumbnail, which is now featured on the image within the email.
4. Preview the video block on desktop and mobile
We select Preview, to view how the Video Block will appear on both desktop and mobile devices.
5. What the future holds for video in email
As compression technology has improved over the last few years and as video has become the most popular content consumed across the internet, the wave of interest to add video to email is building.
Here at Video Email we have a solution that enables you to add video to your emails that is embedded in the body of the email, and plays automatically in the email, at the moment the recipient opens the email.
In the video above we have included a walk through of both the Klaviyo Video Block approach to adding video to your email, and the new approach where the Video is embedded in your Klaviyo email, delivering autoplay video, within the body of the email.
