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How to add a YouTube video to Klaviyo

YouTube video + Klaviyo = An email with impact

Step-by-step guide how to add a YouTube video to Klaviyo

  • Set up a new Klaviyo Campaign
  • Add a HTML Block to your Klaviyo email template
  • Export your YouTube video from your YouTube Account
  • Upload your video to the Video Email Platform
  • Copy the HTML code
YouTube Video in Email

1. Create a campaign in Klaviyo

  • Log into your Klaviyo Account
  • Select Create Campaign and then Email. Give your campaign name, confirm the date, and select Continue.
  • Select whom you wish to send the campaign to and any lists you wish to exclude from the campaign, now Continue to Content.
  • Add your Subject Line and Preview Text then select the Drag and Drop Editor option to create your email.
  • Select the email template you wish to use for your campaign from the Template Library or use one of your Saved Templates. Consider using a template where a hero image is featured at the head of the template, as this is the best position for your video content. Using this template layout means you can simply replace the hero image with your video content.
  • You now are ready to build your email. In the email template editor drag a Text Block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
  • In the left hand column of the email editor locate the Source Code option and click the downward arrow located to the right of this. You will see a Source Code pane which contains some code starting with <div>. Delete all this code.
  • You are now ready to move onto selecting your YouTube video.
Create a New Campaign in Klaviyo

Select a template

2. Add a HTML Block to your email template

  • Drag a HTML Block into the template in to the position where you wish the YouTube video to be featured.
  • Expert Tip: Feature your video content at the head of the email template to drive the maximum response.
Create a new email campaign in Klaviyo to include a HTML Block

3. Export your YouTube video from your YouTube account

  • Log in to your YouTube account, select the video you wish to export within YouTube Studio, and then select download from the options.
  • If you don’t have access to your YouTube account continue to the next step below.
Export your YouTube video

3. Export your YouTube video using ClipGrab

  • ClipGrab is a free program that enables you to download any video from YouTube. Here’s how to use ClipGrab.
  • Go to ClipGrab.org

    Point your browser to ClipGrab.org and click the Show All Download Options link. You’ll see download links for Mac, Windows, and Linux there. We’ll focus on the Mac version here, but the interface is virtually identical on all three.

  • Copy the YouTube video link

    Copy the video link of the YouTube video you wish to download. You can do this up in your browser’s URL bar or by clicking the Share button under the video itself.

  • Launch ClipGrab

    Make sure that you’re on the Downloads tab and then choose the Launch ClipGrab option.

  • Copy and Paste

    Copy and paste the URL of the video you want to download into ClickGrab.

  • Click Grab this clip

    Once you’ve copied and pasted the desired video link into the ClickGrab browser, select Grab this clip

  • Choose the video format

    You can choose the format you want to download, select MP4 here. Then select  the download resolution as 4K.

  • Customize

    Finally, tapping the Settings tab lets you customize where ClipGrab deposits your video.

ClipGrab to export from YouTube

Select file format and quality in ClipGrab

4. Upload your YouTube video

  • Upload your YouTube video to the Video Email Platform by either dragging the video file into the upload box or selecting the file from your documents.
  • Add a name for your video, this will be used to locate the video later and also view the reports of the campaign.
  • The video file must be under 100Mb and be a maximum duration of 60 seconds.
Free Trial - Full Details
Upload your video to Viewed

5. Copy the HTML code

  • Select Other email Sending Software as your ESP.
  • Click the Copy button shown at the bottom left corner of the box which contains the HTML code of your video.
HTML code snippet Viewed Video Email Platform

6. Paste the Video code into Klaviyo

  • Paste the HTML code snippet into the HTML Code pane in the left hand column of the email editor and select Apply.
  • Your video will now play within the body of your email template within the editor, select Mobile at the head of the editor to see how the video will look on mobile devices.
Paste the HTML snippet into the Klaviyo HTML Block

7. Save and Preview your video email

  • Select Preview and Test to see how the video email will appear on both Desktop and Mobile.
  • Continue to set up your campaign ready for sending.
Preview your Kit video email on Desktop and Mobile

Klaviyo video email FAQ's

+ - Do we need to make changes to our Klaviyo Account?

No, you do not need to make any changes to your Klaviyo account. Our Video Email Platform has been designed to work with Klaviyo out of the box.

+ - How long can the video be within the email?

The maximum duration for a video within a video email is 60 seconds.

+ - How much does video email cost?

Video email pricing has two elements:

1. Monthly License Fee

This is a fixed cost to access the Video Email Platform.

2. Video Plays

This is the number of times your video email is viewed, which is essentially your total number of openers, as the video plays automatically at the moment the email is opened.

+ - Do we need to speak with Klaviyo to get started?

No, you can get started without speaking with your Klaviyo customer support team, as video email requires no changes to your Klaviyo account.

+ - Can we run some video email A/B Tests ?

We provide a Pilot Program service during which you can perform up to six A/B split video email tests within a 2 month period.

We additionally offer guidance during these Pilot Programs to ensure you attain the maximum learnings from the program.

+ - Does the recipient click to make the video play?

No, the recipient does not need to click on the video to have it play within the email.

The video email is designed to play automatically at the moment the recipient opens the email.

+ - Does video in email impact email delivery rates?

No, your Klaviyo Campaigns will continue to experience excellent deliverability.

Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

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