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How to add an Instagram Reel to Brevo

Add a Reel to Brevo emails with ease.

Step-by-step video tutorial - how to add an Instagram Reel to a Brevo email

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

Sign up for the Free Trial

If you need more details on the Free Trial before signing up, we have produced a short video which outlines what’s included in the Free Trial, use the button below to view the video.

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YouTube video

Add an Instagram Reel to Brevo for more responsive and engaging campaigns.

Brevo video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections from WiFi too 5G.

Adding an Instagram Reel to Brevo is as simple as copying and pasting, so no technical or coding expertise is required.

Follow the step-by-step guide to add an MP4 to Brevo.

Step 1. Create a new Brevo email Campaign

  • Log into your Brevo Account
  • Create a new Regular email campaign in Brevo adding the Campaign name, subject line, Preview text and selecting the recipients.
  • Next select Email Design. We now need to select the template for our campaign, this can be either a Layout or a Template from the Template Gallery or a Saved Templates. We’ll be using a Layout.
  • You now are ready to build your email. In the email template editor drag a HTML block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
  • Now click on this HTML block , this will now show the Block Settings. Ensure the width is set at 100% as we want the video to be featured across the full width of the template.
  • Now Click one more time on the HTML block within the template, you will now see a HTML Editor pane, delete all the code that is shown.
  • You are now ready to move onto creating your video content.
Create a new Campaign in Brevo
Add a HTML block to your Brevo template
Add a HTML block to your Brevo template

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It is free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Account gives you full access to the video email platform for 15 days.
Free Trial - Full Details
Create a viewed video email account

Step 3. Convert your Reel to a HTML snippet

  • Upload your Reel to our Video Email Platform, the Reel should not be larger than 100mb and no longer than 60 seconds.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as “Other email Sending Software.”
  • Click the “Create Video” button.
  • The video email platform will now transcode the Reel into a HTML snippet.
  • Copy the HTML snippet using the copy icon.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the video to your Brevo email template

  • Paste the HTML snippet into the pane, then click the Save button
  • You will now be redirected back to the template editor, where you can see the video in your template
  • Select the Preview option to view your video email on desktop and mobile
  • Continue to set up your campaign in the normal way ready for sending
Paste the HTML Snippet into the Brevo HTML Editor
Preview your video email in Brevo
Brevo Video Email for Enterprises

How to get started with Brevo video email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Brevo account, send internal test messages or send a live video email campaign to your subscribers.

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Brevo video email on Mobile

Brevo video email FAQ's

+ - How do set up our Brevo Account for video email?

No special set up is required to add video to your Brevo emails.

+ - How long can the video be within the email?

Videos to be added to email should be less than 60 seconds long, with the optimum length being between 20 and 40 seconds.

+ - How much does video email cost?

Video email pricing includes 2 costs:

  1. License Fee – This fixed cost can cover either a monthly license or an annual license, both of which provide full access to the platform and all the features.
  2. Video Plays – Each time the video is played within an email this incurs a video play charge.

Visit our Pricing Page for full details.

+ - What help will we need from Brevo customer support to get started?

Getting started requires no contact with the Brevo team.

+ - Can we run some video email A/B tests ?

Yes, A/B split tests can certainly be run to asses the effectiveness of adding video to your email.

+ - Does the recipient click to make the video play?

The video in the email plays the moment the email is opened with no requirement t prompt the video to play by clicking on it.

If a recipient does click on the video this will re direct them to the landing page that you set up for all clickers on the video.

+ - Does video in email impact email delivery rates?

No, your Brevo email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

Brevo video email Metrics

Brevo ESP
Delivery Rate 0
Unsubscribe rate of Brevo Video Emails 0
Brevo Video Emails that are < 30 seconds long 0
Brevo users who are seeing +ve ROI from Video Email 0

Top 4 tips for adding Reels to Brevo emails

1. Video Email plays on mute

Video email is not compatible with sound so your video email will not include audio. Videos that rely on sound to communicate the message should not be used in email.

2. Video length to be a maximum of 30 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the video at the head of your email

Add your video into your email, at the head of the template, at the full width which is 600px. This position at the top of the email will deliver the most impact and response.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Brevo account and experience your video email in your inbox.

No credit card required

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Sharing our video email marketing knowledge

What we have learnt and what we are working on.