logo

Drop us a Line

Your video email partner,
contact us 24/7 with your questions

[email protected]

mobile logo

How to add an Instagram Reel to Omnisend

Add a Reel to Omnisend emails with ease

Step-by-step video tutorial - how to add an Instagram Reel to Omnisend email

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

Free Trial - Full Details
YouTube video

Add a Reel to Omnisend for more engaging, responsive campaigns.

Omnisend video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections, from WiFi too 5G.

Adding a Reel too Omnisend is as simple as copying and pasting, so no technical or coding expertise is required.

Follow our 4 step process to add an Instagram Reel to Omnisend

Step 1. Create a new Omnisend email campaign

  • Log into your Omnisend Account.
  • Set up a new email campaign in Omnisend, naming your campaign adding a subject line, preview text and senders to address.
  • Select the email template you wish to use for your campaign from the Omnisend Template Library or your Saved Templates.
  • You now are ready to build your email. In the email template editor Select Quick Add and from the options now select HTML block drag this into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
  • Once in position you will be shown a HTML Code pane on the right hand side of the page. Delete the code <p>Enter your own HTML</p> from this pane.
  • You are now ready to create your video content.
Build an Omnisend email template
Add a HTML Block to the Omnisend Template

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It’s free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Account gives you full access to the video email platform for 15 days.
Free Trial - Full Details
Create a viewed video email account

Step 3. Convert your Reel to a HTML snippet

  • Upload your Reel to our Video Email Platform, the Reel should not be larger than 100mb, and be longer than 60 seconds.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • The video email platform will now transcode the Reel into a HTML snippet.
  • Copy the HTML snippet using the Copy button at the foot of the HTML pane.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the Reel to your Omnisend email template

  • Paste the HTML code snippet into the Code Pane.
  • Save the campaign.
  • The Reel will now be shown in position within your template.
  • Select the Preview option to view your video email on desktop and mobile.
  • Continue to set up your campaign ready for sending.
Paste the HTML Snippet into the HTML Code pane
Preview of Omnisend Video Email on Desktop and Mobile
Omnisend logo

How to get started with Omnisend video email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long, with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Omnisend account, send internal test messages or send a live video email campaign to your subscribers.

Free Trial - Full Details
Omnisend supports video email

Omnisend video email FAQ's

+ - Do we need to make changes to our Omnisend account?

No changes are special set up required, Omnisend works without the need for any changes.

+ - How long can the video be within the email?

Your video must be less than 60 seconds in duration

+ - How much does video email cost?

Pricing details:

  1. License Fee – Monthly and annual license options are available and cover full access to the platform for the period of the license.
  2. Video Plays – Each time the video plays within a recipients email a video play cost is incurred, these fees are generally billed monthly.

Visit our Pricing Page for full details.

+ - Do we need to speak with Omnisend to get started?

We aim to keep things simple, so no need to contact your support team at Omnisend to get started with video email.

+ - Can we run some Video Email A/B Tests ?

A/B split testing an email featuring video versus an email featuring an image or a GIF would be a good step as you conduct your due diligence on adding video to your emails.

+ - Does the recipient click to make the video play?

No click required, as all video email play automatically the moment the recipient opens the email.

+ - Does video in email impact email delivery rates?

No, your Omnisend email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

Omnisend video email metrics

Omnisend ESP
Delivery Rate 0
Unsubscribe rate of Omnisend video emails 0
Omnisend video emails that are < 30 seconds long 0
Omnisend users seeing a +ve ROI from video email 0

Top 4 tips for adding video to Omnisend emails

1. No Sound in Video Email

Video email is not compatible with sound so your video email will not include audio. Ensure that your video content is not reliant on sound to communicate your message.

2. Video length to be a maximum of 30 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the video at the head of your email

Add your video into your email, at the head of the template, at the full width (circa 600px). This position at the top of your email has repeatedly proven to be the most effective for delivering response.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Omnisend account and experience your video email in your inbox.

No credit card required

Free Trial - Full Details

How Shopify Stores are using video email

Over 10,000 Shopify Stores are now adding video to their email campaigns and automations and enjoying to reap the benefit of improved email performance.

Adding video to email is simple

The copy and paste process involves copying a snippet of code into a HTML block within the Omnisend email builder, ensuring adding video to both campaigns and automations is simple.

Reach all your audience with video email

All members of your Omnisend audience can experience video playing in their email at the moment they open their email as video email works in Gmail, Outlook and all email services in between.

Add any video content to your email

YouTube, TikTok, Instagram, MP4's these are the four most popular video formats that are being added to Omnisend email campaigns.

Increase sales with video email

Shopify Stores who have adopted video email are seeing improved email performance fro these campaigns both in terms of click through rates and conversion to purchase rates.

Sharing our video email marketing knowledge

What we have learnt and what we are working on.