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How to add an MP4 to Kit Broadcasts

Add an MP4 to Kit Broadcast emails with ease.

Step-by-step video tutorial - how to add an MP4 to Kit broadcasts

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

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YouTube video

Add video to Kit broadcasts for more engaging, responsive campaigns.

Kit video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections from WiFi too 5G.

Adding an MP4 to Kit emails is as simple as copying and pasting, so no technical or coding expertise is required.

Follow the 4 step process to add an MP4 to Kit broadcast emails

Step 1. Create a new Kit broadcast email

  • Log into your Kit Account
  • Select Send and then New Broadcast
  • Select the template you wish to use for your Broadcast.
  • Add your Subject Line 
  • Select Add Content in the body of the template and then select the + option to add a Content Block.
  • Scroll to the very bottom of the Content Block options and under Advanced, select HTML Block.
  • You now have added a HTML Block to your template.
  • Select edit to reveal the HTML Pane where you’ll be adding your video snippet later.
  • You are now ready to move onto create your video content.
Create a New broadcast in Kit

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It is free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Account gives you full access to the video email platform for 15 days.
Free Trial - Full Details
Create a viewed video email account

Step 3. Convert your video to a HTML snippet

  • Upload your video content to our Video Email Platform, the video should not be larger than 100mb, and not be longer than 60 seconds.
  • The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s. You can upload your video by dragging the file into the application or adding a URL for the video.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • The video email platform will now transcode the video into a HTML snippet.
  • Copy the HTML snippet using the Copy button at the foot of the HTML pane.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the MP4 to your Kit broadcast

  • Paste the HTML snippet into the HTML pane and select Save
  • Your MP4 is now shown in position within your template.
  • Select Preview email to see how the video email will appear on both Desktop and Mobile.
  • Continue to set up your broadcast ready for sending.
Paste the HTML Snippet into the HTML Block in Kit
Preview on the Kit video broadcast on Mobile and Desktop

How to get started with Kit video email

kit-logo-soft-black

Getting started with video email is quick and easy. All you’ll need to get started is an MP4 that is less than 60 seconds long with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Kit account, send internal test broadcasts or send a live video email broadcasts to your subscribers.

Free Unlimited Trial - Full Details
Kit 309 x 711 iPhone

Kit video email FAQ's

+ - Do we need to make changes to our Kit account?

Kit and our Video Email Platform work together without the need for any changes, are specific set up to your Kit account.

+ - How long can the video be within the email?

60 Seconds is the maximum a video can be when adding video to email.

+ - How much does video email cost?

Pricing for video email includes 2 fees as follows:

  1. License Fee – This fee can be paid on an annual or monthly basis and enables the user to have full access to the Video Email Platform..
  2. Video Plays – When a recipient open the email the video plays automatically, each of these plays attracts a small fee which is referred to as the video play fee.

Visit our Pricing Page for full details.

+ - Do we need to speak with Kit to get started?

No need to contact your support team at Kit as our Video Email Platform is designed to work with no special set up requirements on Kit.

+ - Can we run some video email A/B Tests ?

Your assessment of the impact of adding video to your email should certainly include A/B split testing, where you test emails featuring still images, versus video.

+ - Does the recipient click to make the video play?

Clicking on the video is not required to start the video playing in the email. The video in the email will commence playing the moment the email is opened.

+ - Does video in email impact email delivery rates?

No, your Kit broadcasts will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can a video be added to a Kit sequence?

Yes,  videos can be added to Kit Sequences.

Kit video email metrics

Kit ESP
Delivery Rate 0
Unsubscribe rate of Kit video emails 0
Kit video emails that are < 30 seconds long 0
Kit users who are seeing +ve ROI from video email 0

Top 4 tips for adding an MP4 to Kit broadcasts

1. No Sound in Video Email

Video email is not compatible with sound so your video email will not include audio. Ensure that your video content is not reliant on sound to communicate your message.

2. Video length to be a maximum of 30 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the MP4 at the head of your email

Add your MP4 into your email, at the head of the template, at the full width (circa 600px). This position at the top of your email has repeatedly proven to be the most effective for delivering response.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Kit account and experience your video email in your inbox.

No credit card required

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What we have learnt and what we are working on.