How to add an MP4 to MailerLite

Add an MP4 to MailerLite emails with ease.

Step-by-step video tutorial - how to add an MP4 to MailerLite emails

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

Add an MP4 to MailerLite for more engaging, responsive campaigns.

MailerLite video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections from WiFi too 5G.

Adding an MP4 too MailerLite is as simple as copying and pasting, so no technical or coding expertise is required.

Follow our 4 step process to add an MP4 to MailerLite.

Step 1. Create a new MailerLite email Campaign

Log into your MailerLite Account
Select to create a new Regular Email Campaign in MailerLite, adding your Campaign name, subject line, preview text, confirming your sender name and verified email address and the recipients for the campaign, then select Next: Content
To create your content you have three options: Start From Scratch, Template Gallery or Recent Emails, you can select any of these options, today we’ll be using the Start from Scratch option, with the Drag and drop editor.
You now are ready to build your email. In the email template select Special from the Block Menu, scroll to the bottom of the Options presented to locate the Code Block. Drag this into the position in the template where you’d like the video to be featured. we recommend this be positioned at the head of the email template.
Click on the Code Block in your template, this will show a Custom HTML Code pane on the right hand side of the page.
You are now ready to proceed to create your video email content.

Create a new email campaign in Mailerlite

Add a Code Block to the MailerLite Template

Step 2. Sign up for a Viewed Video Email Account

The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
It is free to sign up for a Viewed video email account and no credit card is required.
To sign up simply complete the short form and click Send.
To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
Your Free Viewed Account gives you full access to the video email platform for 15 days.

Free Trial - Full Details

Step 3. Convert your MP4 to a HTML snippet

Upload your MP4 to our Video Email Platform, the MP4 should not be larger than 100mb, and no longer than 60 seconds.
Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
Select your ESP as Other email Sending Software.
Click the Create Video button.
The video email platform will now transcode the video into a HTML snippet.
Copy the HTML snippet using the Copy button at the foot of the HTML pane.

HTML code snippet Viewed Video Email Platform

Step 4. Add the MP4 to your MailerLite email template

Paste the HTML code snippet into the Custom HTML Code pane and select Save
Select the Preview Mode to view your video email on desktop and mobile
Continue to set up your campaign ready for internal testing and sending

Paste the HTML Snippet into the Source Code Pane

Preview the MailerLite video email on Desktop and Mobile

How to get started with MailerLite video email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your MailerLite account, send internal test messages or send a live video email campaign to your subscribers.

Free Unlimited Trial - Full Details

MailerLite video email FAQ's

+ - Do we need to make changes to our MailerLite account?

No changes to your Mailerlite set up are required.

+ - How long can the video be within the email?

Videos should be a maximum of 60 seconds duration, with those between 20 and 40 seconds delivering the most effective results.

+ - How much does video email cost?

How is the cost calculated?

License Fee – The option of a monthly or annula license is offered, with each license providing the user with full access to the platform.
Video Plays – Each playing of the video within an email incurs a video play fee, these generally are billed monthly.

Visit our Pricing Page for full details.

+ - Do we need to speak with MailerLite to get started?

To get started simply sign up for a free account with no need to contact your support team at Mailerlite.

+ - Can we run some Video Email A/B Tests ?

A/B split testing is a robust approach to validating the performance of emails that feature video versus those that feature images or GIFS.

+ - Does the recipient click to make the video play?

No click is required as the video in the email plays the instant the email is opened.

+ - Does video in email impact email delivery rates?

No, your MailerLite email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

MailerLite video email metrics

Delivery rate of MailerLite video emails 0

Unsubscribe rate of MailerLite video emails 0

MailerLite video emails that are < 30 seconds long 0

MailerLite users seeing a +ve ROI from video email 0

Top 4 tips for adding an MP4 video to MailerLite emails

1. Video emails play on mute.

Video email is not compatible with sound so your video email will not include audio. Ensure that your video content is not reliant on sound to communicate your offer/message.

2. Videos should be 30 seconds uuration

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or - 10% of this to deliver the maximum engagement and response to your video email.

3. Add the video at the head of your email

Add your video into your email, at the head of the template, at the full width (circa 600px). This position at the top of your email has repeatedly proven to be the most effective for delivering response.

4. Include a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. make the call to action relatable to the video content, for example ``watch the full Video`` or ``Discover more details``

15-day free trial

With full access to the video email platform you can set up a video email campaign in your MailerLite account and experience your video email in your inbox.

No credit card required