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How to add video to Klaviyo

Add video to Klaviyo emails with ease.

Step-by-step video tutorial - how to embed video into Klaviyo emails

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

Free Trial - Full Details
YouTube video

Add video to Klaviyo for more engaging, responsive campaigns.

Klaviyo video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections from WiFi too 5G.

Adding video too Klaviyo is as simple as copying and pasting, so no technical or coding expertise is required.

Follow the 4 step process to embed a video into Klaviyo email.

Step 1. Create a new Klaviyo email campaign

  • Log into your Klaviyo Account
  • Select Create Campaign and then Email. Give your campaign name, confirm the date, and select Continue.
  • Select whom you wish to send the campaign to and any lists you wish to exclude from the campaign, now Continue to Content.
  • Add your Subject Line and Preview Text then select the Drag and Drop Editor option to create your email.
  • Select the email template you wish to use for your campaign from the Template Library or use one of your Saved Templates. Consider using a template where a hero image is featured at the head of the template, as this is the best position for your video content. Using this template layout means you can simply replace the hero image with your video content.
  • You now are ready to build your email. In the email template editor drag a HTML Block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
  • You are now ready to move onto create your video content.
Create a New Campaign in Klaviyo
Select a template
Create a new email campaign in Klaviyo to include a HTML Block

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It is free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Account gives you full access to the video email platform for 15 days.
Free Trial - Full Details
Create a viewed video email account

Step 3. Convert your video to a HTML snippet

  • Upload your video content to our Video Email Platform, the video should not be larger than 100mb, and not be longer than 60 seconds.
  • The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s. You can upload your video by dragging the file into the application or adding a URL for the video.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • The video email platform will now transcode the video into a HTML snippet.
  • Copy the HTML snippet using the Copy button at the foot of the HTML pane.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the video to your Klaviyo email

  • In the left hand column of the email editor locate the HTML Pane. If it is not showing, click on the HTML block in your template to reveal it. Now delete the line of code in this pane.
  • Paste the HTML code snippet into the HTML pane.
  • Your video will now play within the body of your email template within the editor, select Mobile at the head of the editor to see how the video will look on mobile devices.
  • Select Preview and Test to see how the video email will appear on both Desktop and Mobile.
  • Continue to set up your campaign ready for sending.
Paste the HTML snippet into the Klaviyo HTML Block
Preview your Kit video email on Desktop and Mobile

How to get started with Klaviyo video email

Klaviyo video email marketing

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Klaviyo account, send internal test messages or send a live video email campaign to your subscribers.

Free Unlimited Trial - Full Details
Klaviyo supports video email

Klaviyo video email FAQ's

+ - Do we need to make changes to our Klaviyo account?

Klaviyo and our Video Email Platform work together without the need for any changes, are specific set up to your Klaviyo account.

+ - How long can the video be within the email?

60 Seconds is the maximum a video can be when adding video to email.

+ - How much does video email cost?

Pricing for video email includes 2 fees as follows:

  1. License Fee – This fee can be paid on an annual or monthly basis and enables the user to have full access to the Video Email Platform..
  2. Video Plays – When a recipient open the email the video plays automatically, each of these plays attracts a small fee which is referred to as the video play fee.

Visit our Pricing Page for full details.

+ - Do we need to speak with Klaviyo to get started?

No need to contact your support team at Klaviyo as our Video Email Platform is designed to work with no special set up requirements on Klaviyo.

+ - Can we run some video email A/B Tests ?

Your assessment of the impact of adding video to your email should certainly include A/B split testing, where you test emails featuring still images, versus video.

+ - Does the recipient click to make the video play?

Clicking on the video is not required to start the video playing in the email. The video in the email will commence playing the moment the email is opened.

+ - Does video in email impact email delivery rates?

No, your Klaviyo email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can a YouTube video be added to a Klaviyo email?

Yes, YouTube videos can be added to Klaviyo emails.

We have a step by step guide on how to add a YouTube video to Klaviyo.

Klaviyo video email metrics

Klaviyo ESP
Delivery Rate 0
Unsubscribe rate of Klaviyo video emails 0
Klaviyo video emails that are < 30 seconds long 0
Klaviyo users who are seeing +ve ROI from video email 0

Top 4 tips for adding video to Klaviyo emails

1. No Sound in Video Email

Video email is not compatible with sound so your video email will not include audio. Ensure that your video content is not reliant on sound to communicate your message.

2. Video length to be a maximum of 30 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the video at the head of your email

Add your video into your email, at the head of the template, at the full width (circa 600px). This position at the top of your email has repeatedly proven to be the most effective for delivering response.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Klaviyo account and experience your video email in your inbox.

No credit card required

Free Trial - Full Details

Klaviyo Video Email for Shopify Stores.

Email is a key channel for delivering traffic, and in turn sales to Shopify stores. And now with Klaviyo Video Email the effectiveness of your email marketing just moved up a gear.

Over 10,000 Shopify Stores now add video to their Klaviyo email campaigns to help drive improved performance from their email campaigns.

Seamless Integration with Klaviyo

Adding video to Klaviyo emails to support your Shopify Store is a simple copy and paste process, with no coding required.

Increase your Shopify Sales

The incremental response that can be generated by adding video to your Klaviyo email campaigns and flows is helping Shopify Stores acquire incremental sales from the email channel.

Videos engage your audience

Video quickly communicates with your audience. Shopify Stores are using video email to showcase tutorials and product demos. Others are using video to bring their product to life with highly engaging product videos.

Klaviyo Flows now with video

Klaviyo Flows are top performers for Shopify Stores. Now by adding video into your Klaviyo flows you can drive further improvements in the effectiveness of this key email activity.

Sharing our video email knowledge

What we have learnt and what we are working on.