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How to add video to SmartrMail

Add video to SmartrMail emails with ease.

Step-by-step video tutorial - how to add video to SmartrMail

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

Free Trial - Full Details
YouTube video

Add video to SmartrMail for more engaging, responsive campaigns.

SmartrMail video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections from WiFi too 5G.

Adding video too SmartrMail is as simple as copying and pasting, so no technical or coding expertise is required.

Follow the 4 step process to add video to SmartrMail email.

Step 1. Create a new SmartrMail email campaign

  • Log into your SmartrMail Account
  • Start by creating a new email campaign in SmartrMail, we select our template, this can be either a Theme or a Layout, we are using a Layout.
  • Once you have selected your template, scroll to the foot of the template to locate the Block options. Select the HTML Block.
  • Use the arrows on the block in the template to reposition the block in the template, toward the top of the template, as this is where we wish to feature our video content.
  • We are now ready to move onto creating our video content.
Create a new email campaign in SmartrMail
Add a HTML Block into the SmartrMail template

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It’s free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Trial Account gives you full access to the video email platform for 15 days.
Create a viewed video email account

Step 3. Convert your video to a HTML snippet

  • Upload your video content to our Video Email Platform, the video should not be larger than 100mb, and not be longer than 60 seconds.
  • The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s. You can upload your video by dragging the file into the application or adding a URL for the video.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • The video email platform will now transcode the video into a HTML snippet.
  • Copy the HTML snippet using the Copy button at the foot of the HTML pane.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the video to your SmartrMail email

  • Return to your SmartrMail template and paste the HTML snippet into the HTML Editor pane on the left hand column of the page.
  • Your video will now play within the body of your email template within the editor, select Preview at the head of the editor to see how the video will look on desktop and mobile devices.
  • Continue to set up your campaign ready for sending.
Paste the HTML snippet into the SmartrMail HTML block
Preview the SmartrMail video email on desktop and mobile

How to get started with SmartrMail video email

SmartrMail Video Email Logo

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to the 15-day free trial.

During this trial you can set up a video email in your SmartrMail account, send internal test messages or send a live video email campaign to your subscribers.

Free Trial - Full Details
SmartrMail 309 x 711 iPhone

SmartrMail video email FAQ's

+ - Do we need to add any API keys to our SmartrMail account?

SmartrMail and our Video Email Platform work together without the need for any changes, are specific set up to your SmartrMail account.

+ - How long can the video be within the email?

60 Seconds is the maximum a video can be when adding video to email.

+ - How much does video email cost?

Pricing for video email includes 2 fees as follows:

  1. License Fee – This fee can be paid on an annual or monthly basis and enables the user to have full access to the Video Email Platform..
  2. Video Plays – When a recipient open the email the video plays automatically, each of these plays attracts a small fee which is referred to as the video play fee.

Visit our Pricing Page for full details.

+ - Do we need to speak with SmartrMail to get started?

No need to contact your support team at SmartrMail as our Video Email Platform is designed to work with no special set up requirements on SmartrMail.

+ - Can we run some video email A/B Tests ?

We highly recommend that you test video email versus sending campaign s with sill images.

+ - Does the recipient click to make the video play?

Clicking on the video is not required to start the video playing in the email. The video in the email will commence playing the moment the email is opened.

+ - Does video in email impact email delivery rates?

No, your SmartrMail email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can a YouTube video be added to a SmartrMail email?

Yes, YouTube videos can be added to SmartrMail emails.

Many YouTube videos can be uploaded to the video email platform simply by copying the URL of the YouTube video and pasting that into the upload field in the video email platform.

SmartrMail video email metrics

SmartrMail eCommerce ESP
Delivery Rate 0
Unsubscribe rate of SmartrMail video emails 0
Smartrmail video emails that are < 30 seconds long 0
SmartrMail users who are seeing +ve ROI from video email 0

Top 4 tips for adding video to SmartrMail emails

1. No Sound in Video Email

Video email is not compatible with sound so your video email will not include audio. Ensure that your video content is not reliant on sound to communicate your message.

2. Video length to be a maximum of 30 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the video at the head of your email

Add your video into your email, at the head of the template, at the full width (circa 600px). This position at the top of your email has repeatedly proven to be the most effective for delivering response.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your SmartrMail account and experience your video email in your inbox.

No credit card required

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What we have learnt and what we are working on.