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How to embed a Canva video in Klaviyo emails

Step-by-step video guide on how to embed a Canva video into a Klaviyo email

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

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YouTube video

How to embed a Canva video into a Klaviyo email in 5 steps

This step-by-step process shows you how to add a Canva video template to your email that plays in the body of the email when opened by each recipient.

Our video email set up process is designed to be super simple, requiring no coding or plugins, it works with all ESP’s out of the box.

1. Create a campaign in Klaviyo

  • Log into your Klaviyo Account
  • Select Create Campaign and then Email. Give your campaign name, confirm the date, and select Continue.
  • Select whom you wish to send the campaign to and any lists you wish to exclude from the campaign, now Continue to Content.
  • Add your Subject Line and Preview Text then select the Drag and Drop Editor option to create your email.
  • Select the email template you wish to use for your campaign from the Template Library or use one of your Saved Templates. Consider using a template where a hero image is featured at the head of the template, as this is the best position for your video content. Using this template layout means you can simply replace the hero image with your video content.
  • You now are ready to build your email. In the email template editor drag a Text Block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
  • In the left hand column of the email editor locate the Source Code option and click the downward arrow located to the right of this. You will see a Source Code pane which contains some code starting with <div>. Delete all this code.
  • You are now ready to move onto selecting your YouTube video.
Create a New Campaign in Klaviyo

Select a template

Step 2. Select your Canva Video Template

  • Select a video template
  • Customise the video template with your own text and graphics
  • Download the video template from Canva, to your computer
Select and customise your Canva video template

Step 3. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your Canva video to a HTML snippet, which is then added to your email template to enable your video play within the body of your email.
  • It’s free to sign up for a Viewed video email account, and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • The free Viewed account gives you full access to the video email platform for 15 days, so you test adding video to your emails at your own pace.
Create a viewed video email account

Step 4. Convert your Canva video to a HTML snippet

  • Upload your Canva video to our Video Email Platform, the video should not be larger than 100mb, and not be longer than 60 seconds.
  • You can upload your Canva video by either dragging it into the video email platform, or selecting the file from your documents.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • The video email platform will now transcode the Canva video file into a HTML snippet.
  • Copy the HTML snippet using the Copy button at the foot of the HTML pane.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 5. Add the Canva video to your Klaviyo email

  • In the left hand column of the email editor locate the HTML Pane. If it is not showing, click on the HTML block in your template to reveal it. Now delete the line of code in this pane.
  • Paste the HTML code snippet into the HTML pane.
  • Your Canva video will now play within the body of your email template within the editor, select Mobile at the head of the editor to see how the video will look on mobile devices.
  • Select Preview and Test to see how the video email will appear on both Desktop and Mobile.
  • Continue to set up your campaign ready for sending.
Paste the HTML snippet of the canva video into the Klaviyo HTML Block
Preview Klaviyo video email featuring a Canva video

How to get started with Klaviyo video email

Klaviyo video email marketing

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Klaviyo account, send internal test messages or send a live video email campaign to your subscribers.

Free Unlimited Trial - Full Details
Klaviyo supports video email

HIGH QUALITY VIDEO EXPERIENCE ON ALL DEVICES

We are focussed on delivering the best video email experience for each recipient, relative to the device, connection type and their email client.
Video Email logo on mobile
No Click required

The video plays automatically the moment the email is opened

100% Compatible

All recipients receive a multi-media experience regardless of email client.

Exceptional video quality

Video email trumps GIFs for superb viewing in the inbox.

No IT involvement

Our video email solution works out of the box with your ESP.

The content consumers prefer

Your customers have a preference for Video we make that a possibility in email.

Use your TV commercial or social content

Any video file type can be used for video email

15-day free trial

With full access to the video email platform you can set up a video email campaign in your preferred ESP and send a video email to your inbox.

No credit card required

Free Trial - Full Details

Over 2 Billion video emails will be sent in 2024, a 200% Increase from 2023.

9 out of 10 times when a client tests Video Email versus Static images they see a positive impact across their key metrics.

Enterprise grade video email

Built on the Microsoft platform and hosted on AWS, our Video Email Platform is designed to serve millions of concurrent video emails.

100% Compitable

Email is now 100% compatible with multi-media across all email clients, so all subscribers experience an auto play multi-media experience at the moment they open their email.

Supported by All ESPs

All Email Service Providers now support Video Email making adding video to your email campaigns as a copy and paste into the Email Template Builder of your ESP.

No Code or Plugins

Our video email creation software works out of the box with all Email Service Providers with no coding or plugins required.

Highly Effective

Consumers prefer to watch video than read text, by combining video with email you are featuring your best content across your most effective channel.

Frequently Asked Questions

+ - Do video emails get blocked by Corporate Firewalls?

No, video email does not get blacked by Corporate firewalls.

+ - Does the video play just once in the video email?

Our testing indicates that Videos that are set to play on a continuous loop within the video email perform the best.

+ - What is the maximum duration of a video in a video email?

The maximum duration is 60 seconds, though the most effective duration is between 20 and 40 seconds.

+ - Is video compatible with all email clients?

The multi-media experience plays automatically at the moment the video email is opened, in 99% of email inboxes, including Apple Mail, Gmail, Yahoo Mail, and all the latest versions of MSOutlook. 

Recipients using legacy Microsoft Outlook on Windows will see a static image in place of the video, Microsoft estimates this to be less than 1% of all email accounts globally.

The multi-media format that is featured in each email client varies, this is determined by what each email client supports in terms of multi-media file formats.

+ - Does adding video to email improve performance?

From the results of our 2023 state of video email survey 32% of users claimed that adding video had improved the performance of their email campaigns.

Videos are memorable, vivid, dynamic and dopamine-stimulated = more engagement = more ROI.

+ - Do video emails get sent to the Spam Folder?

No, video email does not get diverted to the Spam folder on any of the popular email clients.

+ - Do video emails have the same delivery rates as emails featuring images?

Video email delivery rates are the same as those featuring static images. The inclusion of video within the email has no impact on the delivery of the email to the intended recipient.

+ - Do all recipients receive the same quality of Video in the video email?

No, the video file format that is received by each video email recipient is dependent on the email client which they open the video email on.

  • The majority of email clients (ie Apple Mail, Outlook, Gmail) can play high-definition (HD) videos in email such as MP4, HEVC.
  • These high-quality videos comprise of millions of colors, compared to the 365 colors which animated GIFs are limited to.

+ - Which Brands and Retailers are using video email?

Early adopters of Video Email include Delta Airlines, Microsoft, Pepsico, Havard University and Porsche Cars.

Sharing our knowledge

What we have learnt and what we are working on.