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How to embed a YouTube video into Mailchimp emails

Step-by-step video guide on how to embed a YouTube video into a Mailchimp email.

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

Free Trial - Full Details
YouTube video

How to embed a YouTube video into a Mailchimp email in 4 steps

This step-by-step process shows you how to add a YouTube video to your email that plays in the body of the email when opened by each recipient.

Our video email set up process is designed to be super simple, requiring no coding or plugins, it works with all ESP’s out of the box.

Step 1. Create a new email Campaign in Mailchimp

  • Log into your Mailchimp Account.
  • Create a new email campaign in Mailchimp.
  • Select the email template you wish to use for your campaign from the Mailchimp email template library.
  • You now are ready to build your email. In the email template editor, drag a HTML block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
  • You are now ready to work on your video content.
Select your template in Mailchimp
Add a HTML block to your Mailchimp template

Step 2. Locate your YouTube Video

  • You need to extract a copy of this YouTube video, to do this you have 2 options.
  • Option 1: Copy the URL of the video from the address bar, you can paste this into the allocated place later.
  • Option 2: Download the video from YouTube, for this option you will need a Premium YouTube Account.
Locate your YouTube Video

Step 3. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your YouTube video to a HTML snippet, which is then added to your email template to enable your video play within the body of your email.
  • It’s free to sign up for a Viewed video email account, and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your free Viewed account gives you full access to the video email platform for 15 days, so you test adding video to your emails at your own pace.
Create a viewed video email account

Step 4. Convert your YouTube video to a HTML snippet

  • Upload your YouTube to our Video Email Platform, the video should not be larger than 100mb, and not be longer than 60 seconds.
  • You can upload your YouTube video by either dragging it into the video email platform,selecting the file from your documents or pasting the YouTube video url into the video URL field.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • The video email platform will now transcode the YouTube video file into a HTML snippet.
  • Copy the HTML snippet using the Copy button at the foot of the HTML pane.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 5. Add the YouTube video into your Mailchimp email.

  • Paste the HTML code snippet into the HTML block which you added to your Mailchimp template.
  • Save the campaign.
  • Use the Preview feature to view how your video email looks on mobile and desktop.
  • Continue to set up your campaign, ready for testing and sending.
Paste the HTML snippet into the Mailchimp Code Pane
Preview your Mailchimp video email on Desktop and Mobile
mailchimp Video email marketing

How to Get Started with Mailchimp Video Email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long, with a file size under 100Mb.

We recommend the best way to get started is to take the Viewed Video Email Platform for a test drive by signing up for a 15-day free trial.

During this trial you can set up a video email in your Mailchimp account, send internal test messages or send a live video email campaign to your subscribers.

Free Trial - Full Details
Mailchimp video in email

HIGH QUALITY VIDEO EXPERIENCE ON ALL DEVICES

We are focussed on delivering the best video email experience for each recipient, relative to the device, connection type and their email client.
Video Email logo on mobile
No Click required

The video plays automatically the moment the email is opened

100% Compatible

All recipients receive a multi-media experience regardless of email client.

Exceptional video quality

Video email trumps GIFs for superb viewing in the inbox.

No IT involvement

Our video email solution works out of the box with your ESP.

The content consumers prefer

Your customers have a preference for Video we make that a possibility in email.

Use your TV commercial or social content

Any video file type can be used for video email

15-day free trial

With full access to the video email platform you can set up a video email campaign in your preferred ESP and send a video email to your inbox.

No credit card required

Free Trial - Full Details

Over 2 Billion video emails will be sent in 2024, a 200% Increase from 2023.

9 out of 10 times when a client tests Video Email versus Static images they see a positive impact across their key metrics.

Enterprise grade video email

Built on the Microsoft platform and hosted on AWS, our Video Email Platform is designed to serve millions of concurrent video emails.

100% Compitable

Email is now 100% compatible with multi-media across all email clients, so all subscribers experience an auto play multi-media experience at the moment they open their email.

Supported by All ESPs

All Email Service Providers now support Video Email making adding video to your email campaigns as a copy and paste into the Email Template Builder of your ESP.

No Code or Plugins

Our video email creation software works out of the box with all Email Service Providers with no coding or plugins required.

Highly Effective

Consumers prefer to watch video than read text, by combining video with email you are featuring your best content across your most effective channel.

Frequently Asked Questions

+ - Do video emails get blocked by Corporate Firewalls?

No, video email does not get blacked by Corporate firewalls.

+ - Does the video play just once in the video email?

Our testing indicates that videos that are set to play on a continuous loop within the video email perform the best.

+ - What is the maximum duration of a video in a video email?

The maximum duration is 60 seconds, though the most effective duration is between 20 and 40 seconds.

+ - Is video compatible with all email clients?

The multi-media experience plays automatically at the moment the video email is opened, in 99% of email inboxes, including Apple Mail, Gmail, Yahoo Mail, and all the latest versions of MSOutlook. 

Recipients using legacy Microsoft Outlook on Windows will see a static image in place of the video, Microsoft estimates this to be less than 1% of all email accounts globally.

The multi-media format that is featured in each email client varies, this is determined by what each email client supports in terms of multi-media file formats.

+ - Does adding video to email improve performance?

From the results of our 2024 state of video email survey 32% of users claimed that adding video had improved the performance of their email campaigns.

Videos are memorable, vivid, dynamic and dopamine-stimulated = more engagement = more ROI.

+ - Do video emails get sent to the Spam Folder?

No, video email does not get diverted to the spam folder on any of the popular email clients.

+ - Do video emails have the same delivery rates as emails featuring images?

Video email delivery rates are the same as those featuring static images. The inclusion of video within the email has no impact on the delivery of the email to the intended recipient.

+ - Do all recipients receive the same quality of Video in the video email?

No, the video file format that is received by each video email recipient is dependent on the email client which they open the video email on.

  • The majority of email clients (ie Apple Mail, Outlook, Gmail) can play high-definition (HD) videos in email such as MP4, HEVC.
  • These high-quality videos comprise of millions of colors, compared to the 365 colors which animated GIFs are limited to.

+ - Which Brands and Retailers are using video email?

Early adopters of Video Email include Delta Airlines, Microsoft, Pepsico, Havard University and Porsche Cars.

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What we have learnt and what we are working on.