How to embed an MP4 into a Klaviyo email

Add MP4 videos to Klaviyo emails with ease.

Step-by-step video tutorial - how to embed an MP4 video into a Klaviyo email

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Follow these 6 steps to add an MP4 video to a Klaviyo email.

Set up a new campaign in Klaviyo.
Add a HTML block to your Klaviyo email template.
Upload your MP4 to the Video Email Platform.
Copy the HTML code.
Paste the HTML code into the HTML pane within the Klaviyo template editor.
Save and preview your video email.

1. Set up a new email campaign in Klaviyo

Log into your Klaviyo Account
Select Create Campaign and then Email. Give your campaign name, confirm the date, and select Continue.
Select whom you wish to send the campaign to and any lists you wish to exclude from the campaign, now Continue to Content.
Add your Subject Line and Preview Text then select the Drag and Drop Editor option to create your email.
Select the email template you wish to use for your campaign from the Template Library or use one of your Saved Templates. Consider using a template where a hero image is featured at the head of the template, as this is the best position for your video content. Using this template layout means you can simply replace the hero image with your video content.

2. Add a HTML Block to your email template

You now are ready to build your email. In the email template editor drag a HTML Block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
You are now ready to move onto create your video content.

Create a new email campaign in Klaviyo to include a HTML Block

3. Locate your MP4 video file.

You can upload your MP4 by either dragging the file into the video email platform or selecting it from your documents on your computer.
The MP4 file should be under 100Mb, and be a maximum duration of 60 seconds.

4. Upload your MP4 file

Upload your MP4 video to the Video Email Platform by either dragging the video file into the upload box or selecting the file from your documents.
Add a name for your video, this will be used to locate the video later and also view the reports of the campaign.

5. Copy the HTML code

Select Other Email Sending Platform as your ESP.
Now click the copy icon in the at the foot of the page, under the pane that contains the HTML code of your video.

HTML code snippet Viewed Video Email Platform

6. Paste the video code into your Klaviyo email template

Return to Klaviyo and click on the HTML block within the template to reveal the HTML pane.
Delete the line of code in the HTML pane and then paste the HTML code into the HTML pane. Your video will now be shown in position within your template, in the editor.

Paste the HTML snippet into the Klaviyo HTML Block

7. Save and Preview your video email

Your MP4 video has now been added to your Klaviyo email template and you can view this in the preview.
To complete the process simply finalise your template, send a test email as normal and then proceed to send the campaign in the normal way through Klaviyo.

Preview your Kit video email on Desktop and Mobile

Klaviyo MP4 video email FAQ's

+ - How long can the video be within the email?

The maximum duration for a video within a video email is 60 seconds.

+ - How much does video email cost?

Video email pricing has two elements:

1. Monthly License Fee

This is a fixed cost to access the Video Email Platform.

2. Video Plays

This is the number of times your video email is viewed, which is essentially your total number of openers, as the video plays automatically at the moment the email is opened.

Visit our Pricing Page

+ - What is the best template for a video email?

Your Klaviyo email template width will be 600px, so when adding it to your template you’ll need to adjust the width of the MP4 file to fit this.

+ - Does the recipient click to make the video play?

No, the recipient does not need to click on the video to have it play within the email.

The video email is designed to play automatically at the moment the recipient opens the email.

+ - Does video in email impact email delivery rates?

No, your video email campaigns will continue to experience excellent deliverability.

Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your preferred ESP and send an unlimited number of video emails to thoroughly test the platform.

No credit card required