logo

Drop us a Line

Your video email partner,
contact us 24/7 with your questions

[email protected]

mobile logo

How to add video to HubSpot

Add video to HubSpot emails with ease.

Video tutorial - how to add video to HubSpot email

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

Free Trial - Full Details
YouTube video

Add video to your HubSpot emails for more engaging, responsive campaigns.

HubSpot video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections, from WiFi too 5G, and all in-between.

Adding video to HubSpot is as simple as copying and pasting, with no coding expertise required.

Four step guide on how to add video to HubSpot emails

Step 1. Create a new HubSpot email campaign

  • Log into your HubSpot Account
  • Create a new Email Campaign in HubSpot.
  • Select the email template you wish to use for your campaign from the email template options, we’ll be using a Promotion template
  • You’re now ready to build your email. In the email template editor select the +More block and then select the Common module “HTML – email” drag this block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template, replacing any image at the head of the template.
  • On dragging this HTML block into your template a HTML pane will be shown in the left hand column, proceed to delete the HTML code that is in this pane.
  • You are now ready to move onto creating your video content.
Create a new campaign in Hubspot
Add a HTML block to the Hubspot template

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It is free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Account gives you full access to the video email platform for 15 days.
Free Trial - Full Details
Create a viewed video email account

Step 3. Convert your video to a HTML snippet

  • Upload your video content to the Viewed Video Email Platform, the video should not be larger than 100mb, and no longer than 60 seconds.
  • The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software
  • Click the Create Video button.
  • The video email platform will now transcode the video into a HTML snippet.
  • Once the code has been generated, scroll to foot off the page and select the Copy button, to copy the HTML code that is in the HTML pane above. 
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the video to your HubSpot email

  • Paste the HTML code snippet into the HTML pane in the left hand column of the Template Editor.
  • Save the campaign.
  • Use the Preview feature to check that your video email is ready to be sent.
  • Continue to set up your campaign ready for sending.
Paste the HTML Snippet into the HubSpot Template
Preview the HubSpot video email template
HubSpot Video Email for Enterprises

How to Get Started with HubSpot Video Email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long, with a file size under 100Mb.

We recommend the best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your HubSpot account, send internal test messages or send a live video email campaign to your subscribers.

Free Trial - Full Details
HubSpot video email for sales teams

HubSpot video email FAQ's

+ - What chnages are needed to our HubSpot account?

Our Video Email Platform works with HubSpot with no changes to your account required.

+ - How long can the video be within the email?

We ask that videos are no longer than 60 seconds in length.

+ - How much does video email cost?

Video email prices are calculated as follows:

  1. License Fee – Paid either on a monthly or annual basis this fee covers the users access to the Video Email Platform and all the features.
  2. Video Plays – When a recipient open the email the video plays within the email, this is a “video play”, each video play incurs a small fee which are generally billed on a monthly basis.

Visit our Pricing Page for full details.

+ - Do I need to speak with HubSpot to get started?

Getting started is easy, with no HubSpot Customer Support required.

+ - Can we run some video Email A/B Tests ?

A/B split testing the performance of emails that include video versus those featuring still images, should be part of your du-diligence when considering how video email might be used across your campaigns.

+ - Does the recipient click to make the video play?

The video plays immediately the recipient opens the email with no need to click on the video to start it playing.

+ - Does video in email impact email delivery rates?

Your HubSpot campaigns will continue to experience excellent deliverability as adding video to your emails has zero impact on delivery rates.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

HubSpot video email metrics

HubSpot emails featuring Video Email
Delivery Rate of HubSpot Video Emails 0
Unsubscribe rate of HubSpot Video Emails 0
HubSpot Video Emails that are < 30 seconds long 0
HubSpot users seeing a +ve ROI from video email 0

Top 4 tips for adding video to HubSpot emails

1. Video Email plays on mute.

Video email is not compatible with sound so your video email will not include audio. Videos that do not rely on sound to communicate the message are the most suitable for adding to email.

2. Video length to be a maximum of 30 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the video at the head of your email

Add your video into your email, at the head of the template, at the full width of 600px. This position at the top of your email is designed to drive the most impact and response.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15- day free trial

With full access to the video email platform you can set up a video email campaign in your HubSpot account and experience your video email in your inbox.

No Credit Card Required

Free Trial - Full Details

256% growth in the number of HubSpot users sending video email campaigns in 2023

The community of HubSpot users who are adding video to their email campaigns and automations is growing at an accelerated rate each year.

Video email is easy

The process of adding video to your email is as easy as copying and pasting between 2 documents, a process that HubSpot users describe as super simple.

Video email that works

All the records on your email list will experience an interactive experience in their emails, be they a Gmail or Outlook user or any email service in between.

Any video file can be used

MP4's, YouTube, TikTok, Instagram videos, any of these videos can be added to your email using our simple copy and paste process.

Fair Pricing

We are committed to keeping the cost of video email as low as possible, so it's affordable to all.

Sharing our video email knowledge

What we have learnt and what we are working on.