A Video Play is counted each time the video within the email is played. Given the video plays automatically the moment the recipient opens the email a play is essentially equivalent to an opening of an email.
The maximum duration for a video within a video email is 60 seconds.
Video email pricing has two elements:
We provide a Pilot Program service during which you can perform up to six video email A/B split tests within a 2 month period.
We additionally offer guidance during these Pilot Programs to ensure you attain the maximum learnings from the program.
If you select to have your video too “loop” the video will continue to replay whilst the email is opened. No matter how many times the video plays in the loops when the recipient opens and views the email, you will only be charged for a single play.
Including two videos in your email will double your video play costs as both videos will play automatically at the moment the recipient opens the email.
