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How to add video to Salesforce Marketing Cloud

Embed video in Salesforce emails with ease.

Step-by-step video tutorial - how to add video to Salesforce Marketing Cloud

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

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YouTube video

Add video to Salesforce Marketing Cloud emails for more responsive, engaging campaigns.

Salesforce Marketing Cloud video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections, from WiFi too 5G.

Adding video to your Salesforce emails is as simple as copying and pasting, so no technical or coding expertise is required.

Follow our 4 step process to add video to Salesforce.

Step 1. Create a new Salesforce email Campaign

  • Log into your Salesforce Marketing Cloud Account.
  • In the main Navigation hover over Content Builder and then select Content Builder from the drop down options.
  • Click the Create button and select Email Template > From Existing Template
  • Select your template from the Basic, Themed or Saved libraries of templates. We’ll be using a Basic Template
  • You now are ready to build your email. In the email template editor locate the HTML block in the Basic Content Section. Drag the HTML block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
  • Save and Name your template.
  • You are now ready to proceed to create your video content.
Build your Salesforce email template
Select an email template in SFMC
Add the HTML Block to the SFMC template

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It’s free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Account gives you full access to the video email platform for 15 days.
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Create a viewed video email account

Step 3. Convert your video to a HTML snippet

  • Upload your video content to our Video Email Platform, the video should not be larger than 100mb, and not be longer than 60 seconds.
  • The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • The video email platform will now transcode the video into a HTML snippet.
  • Copy the HTML snippet using the Copy button at the foot of the HTML pane.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the video to your Salesforce email template

  • Paste the HTML code snippet into the HTML block located in the left hand column of the page.
  • Your video will now play within the template.
  • Select the Mobile icon to preview the video email on Mobile.
  • Save and Name your template.
  • Continue to edit your template to prepare for sending.
The HTML Block in Position within the SFMC template
Salesforce video email marketing

How to get started with Salesforce Marketing Cloud video email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long, with a file size less than 100Mb.

We recommend the best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Salesforce Marketing Cloud account, send internal test messages or send a live video email campaign to your subscribers.

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Salesforce supports video email

Salesforce Marketing Cloud video email FAQ's

+ - Do we need to make changes to our Salesforce Account?

No need to make any changes to your Salesforce Marketing Cloud account as our platform is designed to keep thinhgs simple with no bespoke set up required.

+ - How long can the video be within the email?

Videos uploaded to our Video Email Platform must not exceed 60 seconds.

+ - How much does video email cost?

Pricing details:

  1. License Fee – Required to access the Video Email Platform and available on a monthly or annual basis.
  2. Video Plays – Charged each time the video is played within a recipients email.

Visit our Pricing Page for full details.

+ - Do we need to speak with Salesforce to get started?

No, you can get started without speaking with your Salesforce customer support team, as video email requires no changes to your SFMC account.

+ - Can we run some video email A/B tests ?

A/B split tests of SFMC emails featuring video content should be run to validate the performance improvements that can be delivered by adding video to your emails.

+ - Does the recipient click to make the video play?

A click on the video in the email is not required to start the playing of the video. The video will commence playing automatically at the moment the email is opened.

+ - Does video in email impact email delivery rates?

No, your SFMC email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

SFMC Video Email Metrics

SFMC ESP
Delivery Rate 0
Unsubscribe rate of Salesforce Video Emails 0
Salesforce Video Emails that are < 30 seconds long 0
Salesforce users seeing a +ve ROI from video email 0

Top 4 tips for adding video to SFMC emails

1. Video emails play on mute.

Video email is not compatible with sound so your video email will not include audio. Ensure that your video content is not reliant on sound to communicate your message.

2. Video length to be a maximum of 30 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the video at the head of your email

Add your video into your email, at the head of the template, at the full width (circa 600px). This position at the top of your email has repeatedly proven to be the most effective for delivering response.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Salesforce Marketing Cloud account and experience your video email in your inbox.

No credit card required

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Sharing our video email knowledge

What we have learnt and what we are working on.