How to add video to Sendlane

Add video to Sendlane emails with ease.

Step-by-step video tutorial - how to add video to sendlane email

Take the Viewed Video Email Platform for a 15-day free test drive, no credit card required.

Add video to Sendlane for more responsive and engaging campaigns.

sendlane video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections from WiFi too 5G.

Adding video too sendlane is as simple as copying and pasting, so no technical or coding expertise is required.

Follow our 4 step process to add video to Sendlane.

Step 1. Create a new Sendlane email Campaign

Log into your Sendlane Account
Navigate to the Campaigns page, Select New Email Campaign.
Commence the campaign set up adding a Campaign name, Sender Profile, Selecting your Audience and finally adding a Subject line and Pre Header. Now select Create Email
In the Template Picker select your Template.
In the Email Builder locate the </>HTML Block situated in the Elements section. Drag this HTML block into the position within the template where you wish to feature your video, we recommend this be positioned at the head of the email template.
You are now ready to proceed to create your video content.You will now see a Edit HTML Code Pane, delete the code (
<div style=”padding:24px; background-color:#eeeeee; color:#aeaeae;”>
Insert Custom Html
</div>) that is in this pane.
You are now ready to proceed to create your video content.

Add a HTML block into the Sendland template

Step 2. Sign up for a Viewed Video Email Account

The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
It is free to sign up for a Viewed video email account and no credit card is required.
To sign up simply complete the short form and click Send.
To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
Your Free Viewed Trial Account gives you full access to the video email platform for 15 days.

Free Trial - Full Details

Step 3. Convert your video to a HTML snippet

Upload your video content to our Video Email Platform, the video should not be larger than 100mb, and not be longer than 60 seconds.
The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s.
Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
Select your ESP as Other email Sending Software.
Click the Create Video button.
The video email platform will now transcode the video into a HTML snippet.
Copy the HTML snippet using the Copy button at the foot of the HTML pane.

HTML code snippet Viewed Video Email Platform

Step 4. Add the video to your Sendlane email template

Paste the video embed code into Edit HTML Code pane, then click Save.
You will now be redirected back to the template editor, where you can see the video playing in your template.
Select preview to see how your video email looks on desktop and Mobile.
Continue to set up and edit your campaign for sending.

Paste the HTML snippet into the Sendlane HTML pane

Preview the Sendlane video email on Desktop and Mobile

How to get started with Sendlane video email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Sendlane account, send internal test messages or send a live video email campaign to your subscribers.

Free Unlimited Trial - Full Details

Sendlane video email FAQ's

+ - What changes do we make to our Sendlane account to facilitate video email ?

No changes are required to your Sendlane Account.

+ - How long can the video be within the email?

Videos to be added to email should be less than 60 seconds long, with the optimum length being between 20 and 40 seconds.

+ - How much does video email cost?

Video email pricing includes 2 costs:

License Fee – This fixed cost can cover either a monthly license or an annual license, both of which provide full access to the platform and all the features.
Video Plays – Each time the video is played within an email this incurs a video play charge.

Visit our Pricing Page for full details.

+ - Do we need to brief the Sendlane technology team?

Getting started requires no contact with the Sendlane team.

+ - Can we run some video email A/B tests ?

It’s easy to test the impact of adding video email using the Sendlane A/B split test feature.

+ - Does the recipient click to make the video play?

The video in the email plays the moment the email is opened with no requirement t prompt the video to play by clicking on it.

If a recipient does click on the video this will re direct them to the landing page that you set up for all clickers on the video.

+ - Does video in email impact email delivery rates?

No, your Sendlane email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

Sendlane video email Metrics

Delivery Rate 0

Unsubscribe rate of Sendlane Video Emails 0

Sendlane Video Emails that are < 30 seconds long 0

Sendlane users who are seeing +ve ROI from Video Email 0

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Sendlane account and experience your video email in your inbox.

No credit card required