logo

Drop us a Line

Your video email partner,
contact us 24/7 with your questions

[email protected]

mobile logo

Step-by-step video guide on how to add video to Active Campaign

Take the Viewed Video Email Platform for a test drive with our 15-day free trial, no credit card required.

Free Trial - Full Details
YouTube video

Add video to Active Campaign for more engaging, responsive campaigns.

Active Campaign video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections, from WiFi too 5G.

Adding video to Active Campaign emails is as simple as copying and pasting, so no technical expertise or coding expertise is required.

In A/B split tests video emails consistently outperform emails that feature still images.

Follow our 4 step-by-step guide to add video to Active Campaign.

Step 1. Create a new Active Campaign email campaign

  • Log into your Active Campaign Account
  • Create a new Regular email campaign in Active Campaign, choosing the email builder to create your email design.
  • Select the email template, from either the Basic or Designed collections, which you wish to use for your campaign. We are using the Weekly Newsletter template from the Basic collection
  • You now are ready to build your email. In the email builder, select Blocks in the left hand menu, scroll down the options here until you see the <HTML> block now drag this HTML block into your template where you’d like the video to be featured, we recommend this be at the head of the email template where you’d usually feature a header image. Now select Next.
Create a new campaign in Active Campaign
Add a HTML Block to your Active campaign Template

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It is free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Trial Account gives you full access to the video email platform for 15 days.
Free Trial - Full Details
Create a viewed video email account

Step 3. Convert your video to a HTML snippet

  • Upload your video content to our Video Email Platform, the video should not be larger than 100mb and no longer than 60 seconds.
  • The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • Copy the HTML snippet using the Copy icon.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the video to your Active Campaign email

  • Click on the HTML block within your template, this will reveal the HTML Pane.
  • Delete the single line of instructional copy from the HTML pane and then paste the HTML code snippet into the HTML block which you added to your Active Campaign template.
  • Your video will now be shown within your template.
  • Use the Preview feature to view how the video looks on desktop and mobile.
  • Finally, continue to set up your campaign ready for sending.
Paste the HTML Snippet into the HTML Block in Active Campaign
Preview your Active Campaign Video Email
Active Campaign Video Email Marketing

How to get started with Active Campaign video email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long and under 100Mb file size.

We recommend the best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Active Campaign Account, send internal test messages or send a live video email campaign to your subscribers.

Free Trial - Full Details
Active Campaign 309 x711 iPhone

Active Campaign video email FAQ's

+ - Do we need to make changes to our Active Campaign account?

No, you do not need to make any changes to your Active Campaign account. Our video email platform has been designed to work with Active Campaign out of the box.

+ - How long can the video be within the email?

The video added to your email should be no longer than 60 seconds.

We have found that the most effective duration for a video in email is in the 20-40 second range.

+ - How much does video email cost?

The cost of video email comprises of two fees:

  1. License Fee – Monthly or Annual licenses are offered, each of these licenses provides access to the video email platform and in most cases includes a fixed number of video plays to be used within a fixed timeframe.
  2. Video Play Fee – This fee is calculated on the number of views your video receives. For monthly licenses these fees are billed monthly, for annual licenses the option exists to pay these fees monthly or at a contracted frequency.

Visit our Pricing Page for full details.

+ - Do we need to speak with Active Campaign to get started?

No, you can get started without speaking with your Active Campaign customer support team, as video email requires no changes to your Active Campaign account.

+ - Can we run some Video Email A/B Tests ?

A/B testing an email that includes a video versus one that features an image should be high on your to do list when you are investigating adding video to your email campaigns.

+ - Does the recipient click to make the video play?

No, the recipient does not need to click on the video for it to start playing in the email.

Your video will start to play in the email the moment the recipient opens the email.

+ - Does video in email impact email delivery rates?

No, your Active Campaign email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

Active Campaign video email metrics

Active campaign ESP
Delivery Rate 0
Unsubscribe rate of Active Campaign video emails 0
Active Campaign video emails that are < 30 seconds long 0
Active Campaign users seeing a +ve ROI from video email 0

Top 4 tips for adding video to Active Campaign emails

1. Video Email is played on mute.

Video email is not compatible with sound so your video email will not include audio. When choosing the video to add to your email select videos that are not reliant on sound to communicate your message.

2. Video length to be a maximum of 60 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the video at the head of your email

Add your video into your email, at the head of the template, at the full width of the template which is 600px. This position at the top of the email has proven to be most effective in our A/B split tests.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Active Campaign account and experience your video email in your inbox.

No Credit Card Required

Free Trial - Full Details

Active Campaign fully supports adding video to email.

Simple Copy and Paste Integration

Building an Active Campaign video email is a simple copy and paste process using the email builder in tandem with the Viewed Video Email Platform.

It works in all email inboxes

We reach everyone on your email list with video email, irrespective of which email client they are using, from Gmail to Outlook and all in between.

All video formats are supported

Use any video content in your email, be it an MP4's, YouTube, TikTok or Instagram video it can be added to your email with ease with zero technical know how required.

Over 1 Billion video emails sent

Video email is now main stream with over 1 billion emails sent in 2023, and forecast to double to 2 billion in 2024. Over 10,000 Shopify stores are now using video email.

Sharing our knowledge

What we have learnt and what we are working on.