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Add video to your email

We have made it as easy as copy and pasting.

How does video email work?

The facts on what you can expect from adding video to your email campaigns.

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Video Email logo on mobile

Video email works in all email clients, the multi-media experience varies by email client based on the email clients compatibillity.

Plays Automatically

Your video plays automatically, in the body of the email, the moment the video email is opened.

Up to 60 seconds duration

Video emails can be up to 60 seconds in duration. 30 seconds is consistently the most effective.

All the popular Email Service Providers, whom we partner with, now support video email.

Optimization of the file formats served ensures all recipients are delivered a high quality, video experience in the inbox.

From MP4 to MOV and all in between, all video file formats are supported by the video email platform.

Follow these 3 steps to send your first video email campaign.

Drag a Text Block into your template

1. Build your email template

Create your email template as normal and simply add a HTML block into the template where you wish to feature your video content.

Upload your video to Viewed

2. Transcode your video content

Upload your video content to our Video Email Platform to transcode your video into a HTML snippet, it is this code which ensures your video plays in all email clients and on all devices.

Paste the HTML code into Klaviyo Source Code Pane

3. Add the video to your email

Copy and paste the HTML code from our Video Email Platform into the HTML block within your email template and continue to test and send your video email campaign.

Combine video, your best content, with email, your best channel, to lift your email performance.

email has evolved to video email

Video Email is now possible

With advances in compression technology and the embracing of video by email clients, including Apple mail and MS Office, email is evolving to video email.

How video email works
How video email works

How does video email work?

We transcode your video to create a HTML snippet which is added to the email template in your ESP. If you can copy and paste you can add video to your email 🙂

How to add video to an email
How effective is video email?

Does video email perform well?

In our 2024 state of video email survey 32% of users indicated that video email had performed well when tested versus still images.

State of Video Email Survey 2024

Video email benchmark metrics

Key Data Point: The number of video emails sent in 2024 increased by 225%, versus 2023.

  1. Number of video email sent – 520 million
  2. Number of SMB’s using video email – 5,000+
  3. Most active sectors for video email – eRetail, Entertainment & Streaming.
  4. Video email most active regions – USA, LATAM & Europe.
State of Video Email 2024 Survey Results

Video Email that works seamlessly with your ESP

Our video email platform works seamlessly with all Email Sending Platforms from Mailchimp to Salesforce and all the popular ESPs, with no coding or plugins required.

Adding video to your email template is as simple as copying and pasting your encoded video into your email template.

ALL ESP PARTNERS

Our ESP Partners

Experience Video Email with our 15-day free trail, with No Credit Card Required.

How we help make video email a reality for marketers

Since the first video email campaign was sent in 2016 we have been at the forefront of this evolution in email marketing.

The combination of our time served as digital marketers, with a strong skew towards email marketing, and our more recent experience across video email, positions us as the leading authority in this emerging discipline.

ABOUT US
Video email mobile

OUR SERVICES

Video Email Platform

Add video to your email using our Video Email Platform which is compatible with all Email Service Providers. If you can copy and paste you can use our platform 🙂

How to embed video in email

Video email expertise

We combine email marketing experience with more recent video email experience to help you establish how video email fits within your email marketing strategy.

Knowledge Base

Video email for agencies

We enable email agencies to offer video email services to their clients, from providing strategy through to video email set up and deployment via our SaaS platform.

Agency Service

Sharing our knowledge

What we have learnt and what we are working on.