With advances in compression technology and the embracing of video by email clients, including Apple mail and MS Office, email is evolving to video email.
The evolution to video emailWe transcode your video to create a HTML snippet which is added to the email template in your ESP. If you can copy and paste you can add video to your email 🙂
How to send a video email
In our 2023 state of video email survey 32% of respondents indicated that video email had performed well when tested versus still images.
State of video email results 2023
Video email works in all email clients, the multi-media experience varies by email client based on the email clients compatibillity
Your video plays automatically the moment the video email is opened.
Video emails can be up to 60 seconds in duration. 30 seconds is consistently the most effective.
All Email Service Providers, who we partner with, now support video email.
The optimization of the file formats served ensures all recipients are delivered a high quality video experience within the email.
From MP4 through to MOV all video file formats are supported by the video email platforms.
Create your email template as normal and simply add a HTML block into the template where you wish to feature your video content.
Upload your video content to our Video Email Platform to transcode your video into a HTML snippet which is then copy and pasted into your email template.
Copy and paste the HTML code from our Video Email Platform into the HTML block within your email template and continue to test and send your video email campaign.
Our video email platform works seamlessly with all Email Sending Platforms, with no coding or plugins required.
Adding video to your email template is as simple as copying and pasting your encoded video into your email template.
Since the first video email campaign was sent in 2016 we have been at the forefront of this evolution in email marketing.
The combination of our time served as digital marketers, with a strong skew towards email marketing, and our more recent experience across video email, positions us as the leading authority in this emerging discipline.
