How to add video to Iterable

Add video to Iterable emails with ease.

Add video to Iterable for more responsive and engaging campaigns.

Iterable video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections from WiFi too 5G.

Adding video to Iterable is as simple as copying and pasting, so no technical or coding expertise is required.

Follow our 4 step process to add video to Iterable.

Step 1. Create a new Iterable email Campaign

Log into your Iterable Account
Navigate to Messaging > Campaigns. Click New campaign, and select a message medium as Email.
Name the Campaign, Choose whether to send a blast or a triggered campaign and select your audience.
Proceed to Browse the Templates and choose the Drag-and-Drop Editor to build your template
You now are ready to build your email. In the email template editor Insert a snippet into your template’s content by clicking the Snippet button. Insert this snippet where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
You are now ready to move onto creating your video content.

Build your Iterable email template adding a HTML block

Step 2. Sign up for a Viewed Video Email Account

The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
It is free to sign up for a Viewed video email account and no credit card is required.
To sign up simply complete the short form and click Send.
To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
Your Free Viewed Account gives you full access to the video email platform for 15 days.

Step 3. Convert your video to a HTML snippet

Upload your video content to our Video Email Platform, the video should not be larger than 100mb and not be longer than 60 seconds.
The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s.
Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
Select your ESP as “Other email Sending Software.”
Click the “Create Video” button.
The video email platform will now transcode the video into a HTML snippet.
Copy the HTML snippet using the copy icon.

HTML code snippet Viewed Video Email Platform

Step 4. Add the video io your Iterable email template

Paste the HTML code snippet into the HTML block which you added to your Iterable email template.
Save the campaign.
To preview the template on different devices, open the template. Click the dropdown next to Preview, then Preview on devices.
To send a copy of the email to yourself or another internal user, open the template. Then, use the Send proof dropdown menu and choose To yourself, To an internal list, As random users, or To another address.
Continue to set up your campaign ready for testing and sending.

Paste the HTML Snippet into the Iterable HTML block

How to get started with Iterable video email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long with a file size less than 100Mb.

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Iterable account, send internal test messages or send a live video email campaign to your subscribers.

Free Trial - Full Details

Iterable video email FAQ's

+ - Do we need to make changes to our Iterable Account?

Our Video Email Platform has been built to work seamlessly with Itearble with no Iterable technical or customer support required to get started.

+ - How long can the video be within the email?

Videos to be added to email should be less than 60 seconds long, with the optimum length being between 20 and 40 seconds.

+ - How much does video email cost?

Video email pricing includes 2 costs:

License Fee – This fixed cost can cover either a monthly license or an annual license, both of which provide full access to the platform and all the features.
Video Plays – Each time the video is played within an email this incurs a video play charge.

Visit our Pricing Page for full details.

+ - Do we need to speak with Iterable to get started?

Getting started requires no contact with your Iterable support team as our video email platform works on a simple copy and paste basis.

+ - Can we run some video email A/B tests ?

Yes, test adding video to your email in A/B split tests versus email that feature images or GIFS to validate that it is delivering incremental performance.

+ - Does the recipient click to make the video play?

The video in the email plays the moment the email is opened with no requirement t prompt the video to play by clicking on it.

If a recipient does click on the video this will re direct them to the landing page that you set up for all clickers on the video.

+ - Does video in email impact email delivery rates?

No, your Iterable email campaigns will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

Iterable Video Email Metrics

Delivery Rate 0

Unsubscribe rate of Iterable Video Emails 0

Iterable Video Emails that are < 30 seconds long 0

Iterable users who are seeing +ve ROI from Video Email 0

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Iterable account and experience your video email in your inbox.

No credit card required