How to add an Instagram video to email

Add Instagram videos to emails with ease.

Step-by-step video tutorial - how to add an Instagram Reel to Klaviyo email

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Follow these 7 steps to add an Instagram Reel to email

Set up a new campaign in your preferred ESP, we’ll use Klaviyo.
Add a HTML block to your Klaviyo email template.
Export your Instagram video from your Instagram Account
Upload your video to the Video Email Platform.
Copy the HTML code.
Paste the HTML code into the HTML block within your email template.
Save and preview your video email.

1. Set up a new email campaign in your preferred ESP, we'll use Klaviyo

Log into your Klaviyo Account
Select Create Campaign and then Email. Give your campaign name, confirm the date, and select Continue.
Select whom you wish to send the campaign to and any lists you wish to exclude from the campaign, now Continue to Content.
Add your Subject Line and Preview Text then select the Drag and Drop Editor option to create your email.
Select the email template you wish to use for your campaign from the Template Library or use one of your Saved Templates. Consider using a template where a hero image is featured at the head of the template, as this is the best position for your video content. Using this template layout means you can simply replace the hero image with your video content.

2. Add a HTML Block to your email template

You now are ready to build your email. In the email template editor drag a HTML Block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
You are now ready to move onto create your video content.

Create a new email campaign in Klaviyo to include a HTML Block

3. Download your Instagram video

Downloading your Instagram Reel to your desktop

There are a number of third party apps that enable you to easily download videos from your Instagram account, we are using the chrome extension here.

Downloading your Instagram reel on your mobile

In some countries Instagram allows you to download your Reels to your camera roll on your mobile, thus avoiding the need for any third party app or chrome extension. Here’s the steps to download your reel direct to your camera roll:

Step 1: Open a Reel you want to save

Step 2: Tap the Share icon on the bottom right

Step 3: Select “Download” at the bottom, and the video will save to your camera roll

4. Upload your Instagram video

Upload your Instagram video to the Video Email Platform by either dragging the video file into the upload box or selecting the file from your documents.
Add a name for your video, this will be used to locate the video later and also view the reports of the campaign.
The video file must be under 100Mb and be a maximum duration of 60 seconds.
Add the URL of the page to which any clickers on the video should be redirected.

5. Copy the HTML code

Select Other Email Sending Platform as your ESP.
Now click the copy icon in the at the foot of the page, under the pane that contains the HTML code of your video.

HTML code snippet Viewed Video Email Platform

6. Paste the video code into your Klaviyo email template

Return to Klaviyo.
Click in the HTML block the line of code in the HTML pane before pasting the HTML code into the HTML pane.
Click Save.

Paste the HTML snippet into the Klaviyo HTML Block

7. Save and Preview your video email

Your Instagram video has now been added to your Klaviyo email template and you can view this in the preview.
To complete the process simply finalise your template, send a test email as normal and then proceed to send the campaign in the normal way through Klaviyo.

Preview your Kit video email on Desktop and Mobile

Instagram video email FAQ's

+ - How long can the video be within the email?

The maximum duration for a video within a video email is 60 seconds.

+ - How much does video email cost?

Video email pricing has two elements:

1. Monthly License Fee

This is a fixed cost to access the Video Email Platform.

2. Video Plays

This is the number of times your video email is viewed, which is essentially your total number of openers, as the video plays automatically at the moment the email is opened.

Visit our Pricing Page

+ - What is the best email layout for an Instagram video email?

Your email template width will be 600px, so when adding it to your template you’ll need to adjust the videos width to fit this 600px.

+ - Does the recipient click to make the video play?

No, the recipient does not need to click on the video to have it play within the email.

The video email is designed to play automatically at the moment the recipient opens the email.

+ - Does video in email impact email delivery rates?

No, your video email campaigns will continue to experience excellent deliverability.

Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

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With full access to the video email platform you can set up a video email campaign in your preferred ESP and send an unlimited number of video emails to thoroughly test the platform.

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