100% of email clients now enable multi-media files to play within the email browser.
The vastly improved connection speeds delivered by 3G, 4G and 5G networks enable video to be streamed into the email browser
With the advent of cloud computing platforms the cost to host large video files has reduced.
The email builder tools within the ESP's now all enable encoded video files to be added to email templates.
With advancements in compression technology 100Mb video files can now be compressed to 15Kb
Consumers prefer to consume video content over all other forms of content.
As heavy investors in video content Airlines, Hotels, Theme Parks and Online Gaming where amongst the first industries to fully embrace the possibilities that video email presented.
How video is being added to email
Tutorial videos have emerged as a highly effective form of content within video email, which is being used extensively to demonstrate product usage.
How to send a video email
Video showcasing collections, new launches and current ranges has become an integral feature of the apparel retailers customer communications.
2023 State of video email results
Create your email template as normal and simply add a HTML block into the template where you wish to feature your video content.
Upload your video content to our Video Email Platform to transcode your video into a HTML snippet which is then copy and pasted into your email template.
Copy and paste the HTML code from our Video Email Platform into the HTML block within your email template and continue to test and send your email campaign.
Our video email platform works seamlessly with all ESP’s, with no coding or plugins required.
Adding video to your email template is as simple as copying and pasting your encoded video into your email template.
Since the first video email campaign was sent in 2016 we have been at the forefront of this evolution in email marketing.
The combination of our time served as digital marketers, with a strong skew towards email marketing, and our more recent experience across video email, positions us as knowledge leaders, in this emerging discipline.
