Gmail is the most popular email platform, with over 1.8 billion users worldwide, representing 27.21% of all email accounts.For video email to be truly mainstream Gmail needs to be supporting video in email, currently this is not the case.
Apply these best practice to optimize your video email campaign for maximum performance improvement.
Discover what we have learnt about the performance of video email from over 30 A/B split tests where video email was tested versus a still image.
Pretty much all Email Service Providers (ESP's) support the adding of video to email, and all follow a very similar approach to enabling this with a simple copy and paste of the transcoded video HTML into a HTML block within the email template.
Not all email clients support the playing of video within the body of the email, here we consider which email clients are supportive of video email and which are not.
Adding video to your email campaigns is going to add additional cost to your sends so it's paramount that you know that this additional spend is delivering incremental return. In this post we focus on mapping out an A/B split testing framework which is designed
As email evolves toward video email different approaches have emerged to tackling the challenge of adding multi-media content to emails, here we review the approaches current being used.
YouTube has introduced protocols which make it increasingly difficult to download videos from your account, here we provide a solution to this issue.
