Not all email clients support the playing of video within the body of the email, here we consider which email clients are supportive of video email and which are not.
We share our findings from 100's of A/B split tests to dis-pell the myths surrounding how adding video to your email significantly improves the key performance metrics.
How to add the video to Mailchimp emails using the video block that adds a thumbnail from your video, with a click through to your hosted video, to your template.
How to add the Video Block to Klaviyo emails and feature a thumbnail from your video with a click through to your hosted video.
Gmail is the most popular email platform, with over 1.8 billion users worldwide, representing 27.21% of all email accounts.For video email to be truly mainstream Gmail needs to be supporting video in email, currently this is not the case.
Apply these best practice to optimize your video email campaign for maximum performance improvement.
Discover what we have learnt about the performance of video email from over 30 A/B split tests where video email was tested versus a still image.
The majority of Email Service Providers (ESP's) support the adding of video to email, and all follow a very similar approach to enabling this with a simple copy and paste of the transcoded video HTML into a HTML block within the email template.
Adding video to your email campaigns is going to add additional cost to your sends so it's paramount that you know that this additional spend is delivering incremental return. In this post we focus on mapping out an A/B split testing framework which is designed
