logo

Drop us a Line

Your video email partner,
contact us 24/7 with your questions

videoemailteam@gmail.com

 

How to send a video email

Add video to email in 3 steps
Video Email / How to send a video email

How to send a video email in 3 steps

Our 3 step video email set up process is designed to be super simple, requiring no coding or plugins, it works with all ESP’s out of the box.

Step 1. Create a new email Campaign in your ESP account

  1. Log into your email service providers account, we are using Mailchimp for this example.
  2. Create a new email campaign in Mailchimp.
  3. Select the email template you wish to use for your campaign from the Mailchimp email template library.
  4. You now are ready to build your email. In the email template editor drag a HTML block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.

Build your Mailchimp email template adding a HTML block

Step 2. Convert your video to a HTML snippet

    1. Upload your video content to our Video Email Platform, the video should not be larger than 100mb and not be longer than 60 seconds.
    2. The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s.
    3. Choose a name the video so you can locate it later, either to re use it or check out the results of your campaign.
    4. Select your ESP as Mailchimp.
    5. Click the “Create Video” button.
    6. The video email platform will now transcode the video into a HTML snippet.
    7. Copy the HTML snippet using the copy icon.

Viewed Video Email Platform Video Upload

Step 3. Add the video into your Mailchimp email

  1. Paste the HTML code snippet into the HTML block which you added to your Mailchimp template.
  2. Save the campaign.
  3. Use the Preview feature to check that your video email is raedy to be sent.
  4. Continue to set up your campaign in the normal way ready for sending.

Mailchimp Paste the HTML from the Video Email Platform into the HTML block

Works with all ESP's

Our video email creation process is 100% compatible with all Email Service Providers, requiring no coding or plugins, as it works out of the box with the email builder tools within each of the ESP’s.

For a complete list of the Email Service Providers we work with please visit our Partner Page.

All ESP Partners

Our Enterprise ESP Partners

HIGH QUALITY VIDEO EXPERIENCE ON ALL DEVICES

We are focussed on delivering the best video email experience for each recipient, relative to the device, connection type and their email client.
Video Email logo on mobile
No Click required

The video plays automatically the moment the email is opened

All recipients receive a multi-media experience regardless of email client.

Exceptional video quality

Video email trumps GIFs for superb viewing in the inbox.

Our video email solution works out of the box with your ESP.

The content consumers prefer

Your customers have a preference for Video we make that a possibility in email.

Use your TV commercial or social content

Any video file type can be used for video email

Over 2 Billion video emails will be sent in 2024, a 200% Increase from 2023.

9 out of 10 times when a client tests Video Email versus Static images they see a positive impact across their key metrics.

Enterprise grade video email

Built on the Microsoft platform and hosted on AWS, our Video Email Platform is designed to serve millions of concurrent video emails.

100% Compitable

Email is now 100% compatible with multi-media across all email clients, so all subscribers experience an auto play multi-media experience at the moment they open their email.

Supported by All ESPs

All Email Service Providers now support Video Email making adding video to your email campaigns as a copy and paste into the Email Template Builder of your ESP.

No Code or Plugins

Our video email creation software works out of the box with all Email Service Providers with no coding or plugins required.

Highly Effective

Consumers prefer to watch video than read text, by combining video with email you are featuring your best content across your most effective channel.

Video Email is perfect for teasing our tutorials.

/ Email designer - UK eRetailer

Video Email is perfect for featuring our game highlights within our emails.

/ SVP Digital @ Major Sports Team

Having tested Video Email its now main stay for all our key launches.

/ Head of CRM @ Global cosmetic brand

We wanted to add our TikTok videos to email, this was super easy and delivered a great result.

/ SVP Social Media @ Global Apparel Brand

We where seeking to elevate the content in our campaigns, adding video proved to be the perfect solution to lift our email game

/ Head of Customer Engagement @ UK Sports Association

Frequently Asked Questions

+ - Do video emails get blocked by Corporate Firewalls?

No, video email does not get blacked by Corporate firewalls.

+ - Does the video play just once in the video email?

Our testing indicates that Videos that are set to play on a continuous loop within the video email perform the best.

+ - What is the maximum duration of a video in a video email?

The maximum duration is 60 seconds, though the most effective duration is between 20 and 40 seconds.

+ - Is video compatible with all email clients?

The multi-media experience plays automatically at the moment the video email is opened, in 99% of email inboxes, including Apple Mail, Gmail, Yahoo Mail, and all the latest versions of MSOutlook. 

Recipients using legacy Microsoft Outlook on Windows will see a static image in place of the video, Microsoft estimates this to be less than 1% of all email accounts globally.

The multi-media format that is featured in each email client varies, this is determined by what each email client supports in terms of multi-media file formats.

+ - Does adding video to email improve performance?

From the results of our 2023 state of video email survey 32% of users claimed that adding video had improved the performance of their email campaigns.

Videos are memorable, vivid, dynamic and dopamine-stimulated = more engagement = more ROI.

+ - Do video emails get sent to the Spam Folder?

No, video email does not get classified as Spam by any email client.

+ - Do video emails have the same delivery rates as emails featuring images?

Video email delivery rates are the same as those featuring static images. The inclusion of video within the email has no impact on the delivery of the email to the intended recipient.

+ - Do all recipients receive the same quality of Video in the video email?

No, the video file format that is received by each video email recipient is dependent on the email client which they open the video email on.

  • The majority of email clients (ie Apple Mail, Outlook, Gmail) can play high-definition (HD) videos in email such as MP4, HEVC.
  • These high-quality videos comprise of millions of colors, compared to the 365 colors which animated GIFs are limited to.

+ - Which Brands and Retailers are using video email?

Early adopters of Video Email include Delta Airlines, Microsoft, Pepsico, Havard University and Porsche Cars.

Free Unlimited Trial

With full access to the video email platform you can set up a video email campaign in your preferred ESP and send a video email to your inbox.

No Credit Card Required

Sharing our knowledge

What we have learnt and what we are working on.