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How to add video to Shopify emails

Add video to Shopify emails and automations with ease.

Add video to Shopify emails for more responsive, engaging campaigns.

Shopify video emails play automatically the moment the email is opened and works on all devices, all email clients and all connections, from WiFi too 5G.

Adding video too Shopify is as simple as copying and pasting, so no technical or coding expertise is required.

Follow our 4 step process to add video to Shopify emails.

Step 1. Create a new Shopify email campaign

  • Log into your Shopify Account
  • Create a new email campaign in Shopify.
  • Select the email template you wish to use for your campaign from the Shopify email template library.
  • You now are ready to build your email. In the email template editor drag a HTML block into your template where you’d like the video to be featured, we recommend this be positioned at the head of the email template.
Create a new campaign in Shopify

Step 2. Sign up for a Viewed Video Email Account

  • The Viewed video email platform converts your video content to a HTML snippet which is then added to your email template to enable your video play within the body of your email.
  • It’s free to sign up for a Viewed video email account and no credit card is required.
  • To sign up simply complete the short form and click Send.
  • To complete the sign up process you will need to validate your email address by clicking on the email sent to the email account that you used at sign up.
  • Your Free Viewed Trial Account gives you full access to the video email platform for 15 days.
Create a viewed video email account

Step 3. Convert your video to a HTML snippet

  • Upload your video content to our Video Email Platform, the video should not be larger than 100mb, and not be longer than 60 seconds.
  • The video file can be any video file format, so it is ok to upload YouTube, TikTok, Instagram video content as well as MP4’s.
  • Choose a name for the video so you can locate it later, either to re-use it or check out the results of your campaign.
  • Select your ESP as Other email Sending Software.
  • Click the Create Video button.
  • The video email platform will now transcode the video into a HTML snippet.
  • Copy the HTML snippet using the Copy button at the foot of the HTML pane.
Upload your video to Viewed
HTML code snippet Viewed Video Email Platform

Step 4. Add the video into your Shopify email template

  • Paste the HTML code snippet into the HTML block which you added to your Shopify email template.
  • Save the campaign.
  • Use the Preview feature to check that your video email is ready to be sent.
  • Continue to set up your campaign ready for sending.
Paste the HTML snippet into Shopify template
Shopify video email

How to get started with Shopify video email

Getting started with video email is quick and easy. All you’ll need to get started is a video that is less than 60 seconds long, with a file size less than 100Mb.

  1. Do you have video content that you’d like to test in video email?
  2. Do you have flexibility in your email plans to include video email campaigns?

The best way to get started is to take our Video Email Platform for a test drive by signing up to our 15-day free trial.

During this trial you can set up a video email in your Shopify account, send internal test messages or send a live video email campaign to your subscribers.

Free Trial - Full Details
Shopifys email feature supports video email

Shopify video email FAQ's

+ - Do we need to make changes to our Shopify account?

No set up changes required to your Shopify Account, our Video Email Platform is built to work with all email services with zero need for set up changes.

+ - How long can the video be within the email?

A limit of 60 seconds is placed on videos uploaded to the Video Email Platform

+ - How much does video email cost?

Pricing details

  1. License Fee – You can opt for either a monthly or Annual license, both of which provide full access to all features of the Video Email Platform.
  2. Video Plays – The fee incurred each time the video is played within an email.

Visit our Pricing Page for full details.

+ - Do we need to speak with Shopify to get started?

Getting started is easy with no requirement to speak with your Shopify Agency or Customer Support Team.

+ - Can we run some Video Email A/B Tests ?

It is important to conduct A/B split tests to validate the impact of adding video to your emails versus the standard approach of featuring images.

+ - Does the recipient click to make the video play?

Videos within the email play with no requirement to click to start the playing of the video.

+ - Does video in email impact email delivery rates?

No, your Shopify email campaigns and Automations will continue to experience excellent deliverability. Adding video to your emails has no impact on the delivery of your emails to the inbox.

+ - Can we feature 2 videos in an email?

Yes, it is certainly possible to include multiple videos within your email. It is important to consider here that if you include two videos in your email the cost associated with adding video to your email will double.

Shopify video email metrics

Shopify ESP
Delivery Rate 0
Unsubscribe rate of Shopify video emails 0
Shopify video emails that are < 30 seconds long 0
Shopify users seeing a +ve ROI from video email 0

Top 4 tips for adding video to Shopify emails

1. Video emails play on mute.

Video email is not compatible with sound so your video email will not include audio. Ensure that your video content is not reliant on sound to communicate your message.

2. Video length to be a maximum of 30 seconds

The optimum duration for video in email is 30 seconds, aim to keep your video duration within + or -10% of this to deliver the maximum engagement and response to your video email.

3. Place the video at the head of your email

Add your video into your email, at the head of the template, at the full width (circa 600px). This position at the top of your email has repeatedly proven to be the most effective for delivering response.

4. Add a Call to Action

Add a Call to Action, preferably as a button, directly beneath your video. Make the call to action relatable to the video content, for example Watch the full Video, or Discover more details.

15-day free trial

With full access to the video email platform you can set up a video email campaign in your Shopify account and experience your video email in your inbox.

No credit card required

Over 10,000 Shopify Stores are sending video emails

Increasing numbers of Shopify Stores are adopting video email having seen the performance improvements that can be achieved by adding video to email. These improvements include higher click through and conversion to sales rates.

By adding video to their email D-C retailers are using their best content, video, in their most effective channel, email, to drive significant shifts in store sales.

Setting up a video email is simple

Shopify Store owners are finding that it's very easy to add a video to their email campaigns as the process is based on copying and pasting content from the video email platform straight into your Shopify email template

All Customers experience video email

No matter what email service your customers prefer, be it Gmail, Outlook or any in between, they will all experience the video playing within their email, at the moment they open it.

Compatible email clients

Showcase your Products

D-C retailers are showcasing their products by adding video to their email campaigns and automations. This new email format engages your audience immediately the email is opened.

High Performing Video Email

More sales from email

Shopify Stores are seeing increased sales from their email campaigns when they include video in the email as the video uplifts both click and conversion rates.

Increase Sales with video email

Sharing our knowledge

What we have learnt and what we are working on.